Shop Guru AI is a software extension designed to help customers quickly and easily get answers to questions about products on Amazon. It uses AI to analyze customer reviews and provide accurate, specific answers. It differentiates itself from similar software competitors by offering a demo to test its capabilities and ensuring its meets user needs. According to the website, some of its features include automatically showing up on any Amazon product page, using AI to analyze customer reviews to answer questions, and only providing answers using specific information about the product. It may also be useful for retailers, marketers, and customer service representatives, allowing them to gain insights into customer reviews and sentiment, and quickly answer customer questions.