PicWish is an AI photo editing platform that allows users to have photoshop like edits with a click of a button or a tap of their thumb. It aims to be the easiest to use compared to the alternatives on the market and provides a simple interface on an Apple, Android, desktop or browser app. It's it also features an API where developers can replicate edits at scale like background changes.
There are two distinct feature sets on PicWish. The first is photo editing. We used these tools to enlarge, compress, crop, and convert image file types. PicWish is everything most people need to be posting professional-level photos on social media.
Their second toolset is AI-powered editing, and it allows us to remove backgrounds, unwanted objects, and unblurry faces, enhance our photos, colorize black and white images, and insert white backgrounds. It also has a feature that turns pictures of words into editable text. These features are 100% automatic, meaning no skills are required to edit the photos and zero user input. There are no tricks to optimize the tool. It's a simple upload and download. Take or leave. If you don’t like it, there’s not much you can do about it.
An example is when we tried using the colorizer on the famous old picture of workers having lunch at the Rockefeller Center in New York City in 1932. The results weren’t great, and overall ended with a sepia hue - rather than a photo in color.
Overall, this isn't radically new for AI, mainly because we've seen these features in many forms before, such as Adobe Photoshop, Canva, and many others, without considering the native photo editing tools already on your phone.
But there are two exciting bits are related to the form factor. The first is that all of these features are stuffed into their Android and Apple apps, which means that you don't have to open a laptop to edit any photo. You snap the picture with your phone, edit it with PicWish, and post it on social media. The app currently has over +1M downloads and potentially a few million users.
The second exciting part is that PicWish is accessible through an API, which means you can apply photo editing at scale if you have a photo database that needs similar editing.
When I first used PicWish, I was impressed by its capabilities in various image editing tasks. Yet I was mostly impressed that it's almost entirely free until you want to use the API. However, free products often come with some downfalls, and I noticed this when trying to upload vector and webp images. It just can't do it until you convert the files.
What sticks with me is, unlike other tools, unused credits rollover if you've got a monthly subscription, and you can use 90% of the available features without getting your credit card out. So if you're looking for a cost effective basic image editor - PicWish is good option.