Icon showing logo of Looka


Added: Jun 13, 2023

Looka helps you create a professional logo and brand identity quickly and easily.

screenshot of Looka's website

What does Looka do?

Looka’s AI Platform lets you input your business name and preferences in order to generate a logo. Don’t have a business name yet? Their Business Name Generator can help with this too, although we prefer Namelix’s generator.

We Love:

  • Good quality logos, especially if you use their editor to customise
  • Affordable pricing
  • Impressive 300+ asset brand kit

We Hate:

  • Name generator is weak vs the competition
  • Aesthetic choices can be limited without digging into the editor
  • Brand kit pricing is on the expensive side (but much cheaper than a designer!)


Click to enlarge
How it started…
How it started…
After editing my articles - How it’s going…
After editing my articles - How it’s going…
Their very hard to find pricing.
Their very hard to find pricing.

Our Verdict on Looka

Looka can take a little bit of work to get to a logo you like, but it’s certainly quicker and cheaper than working with a human logo designer. You’ll see a significant quality increase if you work with a human, but your bank will see a significant funds decrease, so Looka may just be worth the trade-off. While the pricing is comparable to Namelix and the business name generator isn’t as good as Namelix’s offering, the logo editor is one of the best in the market and the brand kit option is a no-brainer.

Compared Alternatives

  • Namelix - Much better for names, but the logo editor is less capable. Pricing is broadly the same
  • Hatchful - Shopify’s Logo designer is simpler to use that Looka and totally free, but the quality isn’t as high and it performs better with e-commerce company logos
  • Canva - My goto tool for making logos. It’s a little more hands-on than Looka, but with an infinitely huge asset library, new AI-assisted image creation and a much more customisable editor, Canva is worth a look


  • AI-powered logo generation
  • Business name generation
  • AI-assisted Logo editing suite
  • Auto-updating “brand kit” with 300+ AI generated assets


  • Creating and testing logos for your business
  • Creating brand assets and swag designs
  • Generating naming ideas for your next business

Insider Tips

  • Be careful not to use the back button, it’s very easy to lose your current logo and have to use newly-generated logos
  • When you’ve got a logo you’re happy with, I always recommend the $65 option - This gets you the source files for your logo, which you’ll definitely need in the future, and provides much higher-resolution logo images

Looka Pricing

Enjoy unlimited changes & high-resolution files at affordable, publicly disclosed prices.

Has Free Tier

Public Pricing

Enterprise Plan

Double Check Pricing

*Last Updated: Nov 04, 2023

No Free Tier


Brand Kit



NaN% off with Annual plan

Make Unlimited Changes

Hi-Res & Vector Files

Brand Kit Web Subscription



NaN% off with Annual

Website Assets

Everything In Brand Kit

Looka Q&A

A cartoon schematic of user ratings from our community.

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About this tool

Reviewed By

Profile Picture of Nile Frater
Nile Frater
Editor in Chief

Nile Frater is an entrepreneur and seasoned tool reviewer based in Scotland.

Profile Picture of Jack Woodwalker
Jack Woodwalker
CEO & Lead Reviewer

Jack Woodwalker is a tech reviewer, former engineer and the CEO of AllThingsAI.

About the Author

How We Test

  1.  We double-checked Looka and its team are legit.
  2. We signed up to Looka.
  3. We tried to create a business name and logo to test Looka's tool competency.
  4. We tried the same edits on tools like Namelix, Hatchful and Canva.
  5. We reviewed each tool on the basis of its Simplicity, Authenticity, Affordability, and Competency.
Our Methodology

About AllThingsAI

AllThingsAI finds the best AI tools on the Internet and tests them out. Our goal is to make it easy to find the best AI you need, without spending hours of your day trying new tools.

Our writing team comes from a variety of backgrounds in media and tech, but we use AI tools every day from web design, to writing, video editing, team collaboration and content production.

About AllThingsAI
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