Thunderclap is a software platform that helps users create viral tweets, threads, replies, and cold direct messages for Twitter. It features automated content creation, detailed analytics to monitor performance, and recommendations for content that resonates with followers. It can be used by social media managers, sales professionals, and marketers to increase engagement and reach, generate leads, and increase brand awareness. Thunderclap stands out from competitors by offering personalized content recommendations and the ability to schedule tweets and threads. According to the website, Thunderclap can help users craft viral content and automate direct messages with ease.