Pictory is an AI-powered video editing software designed to create and edit professional-grade videos using text with no technical skills required. It can automatically generate videos with text and images, quickly and efficiently. Users can customize videos with text, images and music, without needing additional software. This software is suitable for content creators, marketers, and PR professionals who need to create professional, engaging videos without the hassle. It is different from competitors because it claims to be able to generate videos quickly and efficiently with no technical knowledge, and to provide an easy, no-nonsense way of creating videos.