Icon showing logo of Pencil

Pencil

Added: Apr 18, 2023

Pencil helps brands and agencies maximize ad performance with automated creative production, insights, and editing capabilities powered by generative AI.

What does Pencil do?

Pencil is a software designed to help brands and agencies grow quickly with ads. It combines creative humans and generative AI to generate and edit ad creatives quickly and cost-effectively. According to the website, it uses a dataset of over $1B in ad spend to provide insights, predictions, and benchmarks to help users optimize their results. Automated creative production saves users time and money and the simple editing capabilities allow users to maximize ad performance.

The software claims to analyze over 600 real ads to compare performance to ROAS & CPA baselines. Performance marketers, designers, and agencies may find it useful for its automated creative production, insights into ad spend performance, and editing capabilities.

Some users may find it differentiates itself from similar software competitors by its use of generative AI and its ability to automate creative production.

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Pencil Pricing

Has Free Tier

Public Pricing

Enterprise Plan

Double Check Pricing

*Last Updated: Oct 24, 2023

No Free Tier

N/A

Self-serve

$119

/month

40% off with Annual plan

Full Service

$999

/month

40% off with Annual

Pencil Q&A

A cartoon schematic of user ratings from our community.

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