Pencil is a software designed to help brands and agencies grow quickly with ads. It combines creative humans and generative AI to generate and edit ad creatives quickly and cost-effectively. According to the website, it uses a dataset of over $1B in ad spend to provide insights, predictions, and benchmarks to help users optimize their results. Automated creative production saves users time and money and the simple editing capabilities allow users to maximize ad performance.
The software claims to analyze over 600 real ads to compare performance to ROAS & CPA baselines. Performance marketers, designers, and agencies may find it useful for its automated creative production, insights into ad spend performance, and editing capabilities.
Some users may find it differentiates itself from similar software competitors by its use of generative AI and its ability to automate creative production.