With apps like TikTok, Instagram, and Snapchat soaking up so much of our attention these days, itâs perhaps inevitable everyone from brands to influencers are incorporating video into their messaging. And so it goes, there are a plethora of editing tools to help create such content.
One of those tools is Invideo, a web-based editing platform that also incorporates some AI features.
With Invideo, you have access to a large library of stock videos and images that you can use in your projects, along with the option to upload your own files. Invideo also has a bank of templates to help you get started, the ability to add text, logos, your own music, and much more. In short, itâs a very capable editing platform.
Where things get interesting with Invideo is how it utilizes AI; the app offers an AI text-to-video feature, which drafts a script based on a simple prompt. (I went with âa video about AI.â) From there you click the Create Scenes tab, and the tool pulls together stock footage and clips to build a short video for you. Itâs not perfect (some of the suggested shots had very little to do with the text they were matched with), but Invideo makes it easy enough to make adjustments.
Invideo also has a text-to-speech voice over tool that I found to be fairly reliable, though the selection of voices may not be for everyone. Nonetheless, it certainly has everything needed to create a simple video without ever having to pick up a camera.
Iâve personally been editing professional content for more than a decade, so I was surprised to see how much a web-based editor can do these days. Still, while the AI elements on offer here are not as strong as tools from competing platforms such as Runway ML, they are still good enough for the basics.
Overall, Invideo was seemingly built to appeal to non-professional editors who want to just put together a video that looks and sounds good. On this front, Invideo performs very well. But while it mostly does well with the AI tools, Invideo is not necessarily the best in class. And that may be fine for many, but others may find themselves searching elsewhere.
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Tom Wilton is a writer and filmmaker specialising in audiovisual AI tools.
Jack Woodwalker is a tech reviewer, former engineer and the CEO of AllThingsAI.
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