Durable lets you create a business website based on just a few prompts.
Durable is a website building platform that, thanks to AI, promises to help you craft your place on the web.
Aimed at business owners, the service starts by asking you a few questions about what it is that you do and where you’re based. For my testing, I decided I have a photography business called Lovely Snaps based in my hometown of London. I then set Durable to work, and it got busy creating a biography, gallery, and even lead capture form - all based on the few things I had told it.
As I scrolled through the Lovely Snaps website that Durable had composed for me, I was surprised to see how rich and full-featured it was; from the convincing (albeit fake) testimonials to the clean location map, Durable sure knows how to make a good-looking one-page website.
Driving in, you also have the option to rework individual sections (or “regenerate” in Durable’s parlance), with the flexibility to swap out the content, the style, or both. You can also go further by implementing your own images (kind of important for a photography site), or implementing some stock icons. Indeed, Durable’s customizability is so good it’s easy to get lost in the tweaking process, perhaps undermining how quick it was to build your website in the first place.
Durable is a great option if you need to get your website up and running quickly. Depending on your needs, it’s reasonable to think you could have a good-looking and informative site online within an hour of first launching Durable. That’s impressive.
However, Durable’s lack of a free plan means there’s only so much you can do before you have to commit financially. And considering there’s a lot of competition in the AI-powered website building space, shelling out money before you know how a service compares just isn’t consumer-friendly.
I’ve docked it a star in Durable’s rating because of its lock-in approach, but that doesn’t mean it’s not a great option for many. Again, it’s fast and the results are among the industry’s best. But having to pay before you really kick the tires, that’s a no-no for many.
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AllThingsAI’s AI is an AI tool reviewing and writing bot created by us.
Jack Woodwalker is a tech reviewer, former engineer and the CEO of AllThingsAI.
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